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The Recipients | Additional Examples

The following exemplify some of the organizations whose care and dedication we support:

West End House Boys & Girls Club—Allston, MA
The New Balance Foundation has been a longtime supporter of the West End House Boys & Girls Club (WEH) located just blocks away from the New Balance headquarters. WEH, part of the National Boys & Girls Clubs of America, provides a full range of youth development programs to more than 1,000 children each year. Through the years, The New Balance Foundation has donated more than $1.4 million to the programs within the club. Since 2004, the New Balance Foundation has sponsored the NBF Kids in Motion program, integrating sports, fitness and nutrition to serve children visiting the WEH each day.

Andrea Howard, executive director of WEH says that “every year, our New Balance Foundation Kids in Motion Program engages more than 350 young people in physical activity each day while also providing every child and teen with a free, nutritious meal each day. Our partnership with the New Balance Foundation has positively impacted the health and wellness of thousands of Boston young people, ensuring that they have full access to physical activities and healthy meals every day.”

In addition to granting funds, New Balance associates regularly volunteer at WEH through our Community Connection program. New Balance associates share their love of sports and health with the WEH children through hosting field days, teaching ballet classes and leading healthy eating workshops among a number of other activities.

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Boys & Girls Club—Lawrence, MA
The Lawrence Boys & Girls Club provides a full range of youth development programs to more than 3,000 children each year. The New Balance Foundation has directed more than $1.4 million to the club. These grants fund the New Balance Foundation Healthy Living Club in which more than 80 girls annually commit to exercising five days a week, making healthy food choices and taking classes in cooking and preparing family meals. The New Balance Foundation also serves as the lead funder for the Club’s Academic Basketball Program which reaches more than 135 kids each year. This program requires participants to attend study hours and submit weekly progress reports from their teachers to demonstrate high performance in school in addition to on the basketball court.

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Healthy Oxford Hills—Norway, ME
Healthy Oxford Hills , part of Western Maine Health, shares New Balance Foundation’s goal of reducing childhood obesity. Healthy Oxford Hills Physical Activity and Nutrition Initiative reaches 400 students before, during and after school in the Oxford Hills school district. The program seeks to increase physical activity 20 to 30 minutes during the school day and will also increase after school physical activity programs and summer enrichment at the elementary and middle school levels.

New Balance Foundation grant funding supports after-school and summer physical activity programming as well as the development of the Riverside Trail to increase physical activity opportunities in Oxford Hills.

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Groundwork Lawrence—Lawrence, MA
The New Balance Foundation partners with Groundwork Lawrence (GWL), an all-encompassing community non-profit organization, to focus on creating the building blocks of a healthy community and empowering Lawrence residents to improve their quality of life. Groundwork Lawrence’s Green Team recruits youth from the community to help with Lawrence beautification, to construct and maintain school playgrounds and community gardens, and to educate kids about healthy eating. “New Balance Foundation funding allows kids from pre-K through high school to discover the wonder of outdoor spaces and participate in activities to nurture their movement spark” says GWL executive director, Heather McMann.

In addition to providing over $400,000 in funding since 2006, New Balance associates also volunteer to harvest at the community gardens which donates fresh food to 12 inner city farmers’ markets run by Groundwork Lawrence.

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Tenacity—Boston, MA
Tenacity is an urban literacy, life skills and tennis program in Boston. Tenacity reaches more than 6,000 at-risk students through its year-round academic and athletic curriculum as well as their summer literacy program. While introducing kids to the life-long game of tennis, the goals of Tenacity are to improve reading and comprehension skills and to promote interpersonal development.

The New Balance Foundation has contributed over $800,000 since 2002 to help Tenacity improve the scholastic, character and physical development of urban youth by combining tennis instruction and academic support with a focus on life skills.

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MetroLacrosse—Boston, MA
MetroLacrosse is a non-profit organization that uses the sport of lacrosse to spread the importance of physical fitness, nutrition and life skills such as teamwork, leadership, dedication and perseverance to more than 700 young people in the greater-Boston area. Senior Youth & Junior Program Manager Katy Fitzgerald says “given that lacrosse isn’t a sport that is typically played by Boston urban youth, the fact our kids try lacrosse allows them to step out of their comfort zone and try something new. Understanding that this new sport makes them happy and increases their desire to be active will make them more likely to try other activities and become less afraid of failure.”

To date, New Balance Foundation, together with NB, Warrior, and Brine have provided more than $2 million in financial support and product donations which have been used to positively impact hundreds of urban youth and teens with high-quality, high-impact lacrosse-based youth development programs.

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Beyond Soccer—Lawrence, MA
Beyond Soccer is a sports-based youth development program that uses soccer to engage Lawrence youth and expose them to new experiences, both on and off the field, that build confidence and create opportunities for leadership, healthy living and academic achievement. Beyond Soccer serves more than 300 children in Lawrence, Mass., ages five to 18, and provides year-round opportunities for all ability levels. One of those opportunities includes the New Balance Foundation funded Healthy Kicks! program. This wellness platform delivers pertinent nutrition and movement education to Lawrence youth through partnerships with Lawrence elementary schools. Healthy Kicks! also sponsors winter and summertime healthy cooking courses for travel soccer players and parents. Director of the Healthy Kicks! program, Lindsey McArdle says that “ most of our middle and high school kids discovered their initial spark through soccer play…the personal fitness gains (including weight loss, increased physical fitness and strength), improved self-esteem, sense of belonging, new friendships, and willingness to try new things has nurtured their initial spark and kept the flame burning strong and bright.”

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SquashBusters—Lawrence, MA
SquashBusters is a sports-based after-school youth enrichment program located in Boston and Lawrence, MA. As a partner since 2006, the NewBalance Foundation has helped to ignite a love of squash in over 250 Boston and Lawrence young people each year. SquashBusters works to improve the lives of Boston and Lawrence youths through the sport of squash, academic enrichment, homework tutoring, community service, school counseling and placement and summer opportunities.

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East Boston Neighborhood Health—East Boston , MA
The New Balance Foundation supports the East Boston Neighborhood Health Center’s Let’s Get Movin’ Program which promotes healthy physical activity, nutrition, and healthier lifestyle choices for children, teens, andtheir families. Let’s Get Movin’ serves children aged 8-14 from East Boston and surrounding communities through after-school and summer programs, field trips, community events, and cooking classes and educational seminars for adults who want to learn more about their children’s healthier lifestyles.

See the press release here.

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Community Rowing, Inc.—East Boston , MA
The New Balance Foundation is a support of Community Rowing, Inc.’s Let’s Row Boston program. Let’s Row Boston is a year-round program designed to improve academic achievement, prepare teens for college, and combat childhood obesity among students in Boston Public Schools. CRI Director of Outreach, Ellen Minzner says, “Through our Let's Row Program, we have seen incredible gains not only in physical fitness, but also improvements in school grades, graduation rates, personal accountability, self-advocacy, and general well-being. They also have the opportunity to share their spark with others as junior coaches in our summer programs, creating a virtuous cycle of leadership and igniting younger kids with a passion for rowing.”

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Boys & Girls Club and YMCA at the Alfond Youth Center—Waterville, ME
The mission of the Alfond Youth Center is to inspire and enable all young people and their families, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible and caring citizens. The Waterville facility reaches out to neighboring communities in Maine, including Skowhegan and Norway.

Throughout the partnership, the New Balance Foundation has provided $1.9 million to support the Center’s development of Camp Tracy, turf fields, and the New Balance Foundation Kid Power Healthy Weight Initiative program. Kid Power teaches children about healthy eating as well as how to use fitness equipment.

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Special Olympics—Boston, MA
The mission of Special Olympics Massachusetts (SOMA) is to provide year-round sports training and athletic competition in a variety of well-coached Olympic-type sports for individuals with intellectual disabilities. This is accomplished by providing the athletes with continuing opportunities to develop physical fitness, prepare for entry into school and community programs, express courage, experience joy, and participate in the sharing of gifts, skills, and friendship with their families, other Special Olympic Athletes, and the community.

Every June, over 40 New Balance associates and their family members volunteer at the MA Summer Games by helping to time and score various track events, escorting athletes to their events, and cheering for the athletes.

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New England Aquarium—Boston, MA
On June 20, 1969, the New England Aquarium opened its doors to the public for the first time. The Aquarium was designed with the intention of providing a cultural institution that would reconnect Boston to its waterfront. Since 1999, the New Balance Foundation has been a lead donor for “Harbor Discoveries,” a Boston-based inner-city youth program, as well as the Future Leaders for a Blue Planet program. The Foundation supports scholarships for those who might otherwise be unable to afford such an experience.

In 2007, The New Balance Foundation gave a $3 million grant to the New England Aquarium to help build the New Balance Foundation Marine Mammal Center and to develop innovative programs using seals and sea lions to promote childhood fitness. The New Balance Foundation Marine Mammal Center opened in 2009 in celebration of the New England Aquarium’s 40 th anniversary.

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Rosie's Place—Boston, MA
Rosie's Place has been a sanctuary for poor and homeless women since 1974. Through a variety of programs such as job training and permanent housing, Rosie's ultimate goal is to confront comprehensively the challenges facing poor and homeless women to end poverty for these women and their families. Because of their commitment to providing long term solutions, New Balance is a longtime supporter of Rosie's. The New Balance Foundation has a commitment to fund the operation of their soup kitchen for a full month every year since 2002. In addition, NB associates volunteer to serve lunch in the soup kitchen and donate footwear to the women at Rosie's.

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