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The Guidelines | Application Process

The New Balance Foundation has long-term partnerships with organizations that share our goal of building healthier, stronger communities with a specific focus on the prevention of childhood obesity. We limit the number of new partnerships to those that promote healthy lifestyles, children’s fitness and the overall improvement of the health of the communities in which we live and work. Therefore, our geographic focus is limited to Boston and Lawrence, Mass. and Norway, Norridgewock and Skowhegan, Maine.

New Grant Seekers
Organizations that did not receive a grant in 2016:

The New Balance Foundation recognizes the great needs in our area. We take our commitment very seriously and would like to fulfill all the requests we receive. Unfortunately, we receive many more appeals for support than we are able to satisfy with our available funds. We remain committed to our existing partners and therefore will only be able to fund 2-3 new initiatives in 2017. This is a highly competitive process. New organizations that would like to be considered should review our geographic and program guidelines. Please submit a one-page concept paper by January 13, 2017. Please include the following information:

  • Organization name and contact info, including an email address
  • Project description
  • Target population
  • Program budget
  • Amount requested
  • IRS letter confirming tax-exempt status 501(c)3 and 509(a)

Please mail your concept paper to:

New Balance Athletics, Inc.
New Balance Foundation
100 Guest Street
Boston, MA  02135

We will respond by February 13, 2017 on whether or not you should proceed with the full grant proposal.

Existing Grant Partners
Organizations that received a grant in 2016 and wish to receive a grant in 2017:

Please follow the application process below. All grant requests are due by February 1, 2017.

Application Process
Each organization is limited to one donation request per year, which may include programs, event sponsorships and in-kind donations. A proposal of up to three pages is usually all that is necessary and should include the following:

  • Cover Page
    • Legal name of organization, address and name of executive director.
    • Contact person and title:
      • Phone
      • Fax
      • E-mail
    • Amount requested
    • Organization's mission
    • Four sentences summarizing the proposal and its link with the New Balance Foundation mission.
    • A listing of the proposal's target population and geographic communities.
  • Proposal Narrative
    • Briefly summarize the organization's history, goals and key achievements.
    • Detail the specific request, including program and organization budget, goals and objectives.  
    • Clearly outline the number of children/individuals your program will reach, the hours per week and days per week of participation, and the number of weeks per year for the program. Also include annual retention and attendance rates over the last 12 months.
    • Describe the community or regional needs that this effort will address.
    • Outline the specific activities and timetable for meeting your stated objectives.
    • Outline a future plan for sustaining this effort and strategy for building your funding base.
    • Identify organizations you collaborate with that address the issues relevant to your proposal.
    • Explain your plans/process for evaluation:
      • Explain how you will measure success in the short- and long-term. What tools will be used to evaluate your program?
      • Be prepared to present results to the Foundation at the end of the funding term.

  • Attachments
    • IRS letter confirming tax-exempt status 501©(3) and 509(a)
    • Current board member list
    • Financial information
      • Board-approved budget for upcoming fiscal year
      • Itemized project budget
      • List of companies and foundations being approached to fund this proposal with dollar amounts indicating which sources are committed, pending or anticipated.

Submission Process
Please mail four copies of your application to:

New Balance Athletics, Inc.
New Balance Foundation
100 Guest Street
Boston , MA 02135

Review Process
We will contact you if we have any questions regarding your proposal. Please note that our fiscal year is December 1 through November 30. Notification of grant approval or denial will be sent by U.S. mail.

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